Exoticisation of the Persona
Mr Mango was somewhere in these trees…
As a contrasting story for the topic of exotic personas, I would like to turn to an exotic bird and resident in my home town Croydon. His name is Mr Mango and I encountered him a few years ago when his owner, Becky Page, was going out for a walk with him whilst he was perched on her shoulder. Mr Mango, an animal that the performers I have already mentioned could have been inspired by when designing their performances and acts on stage. Mr Mango is a Macaw parrot born with striking multi-coloured feathers that nature equipped him with for him to survive in the tropical environment of a rain forest. Seeing him against the monochrome backdrop of Croydon’s central flyover built up with concrete was a stark image that I never forgot.
I did more research online into Croydon’s local resident Mr Mango and came across an article that was written in the local newspaper about the time when he went missing. Attached to the article was a slightly blurred photo (see below) of the tree where he was supposedly found hiding. He was found in an environment closer to his natural environment which as a domesticated parrot he would have never visited. I bumped into him again in town waiting outside McDonald’s as his owner’s friend was purchasing a fruit smoothie and he proudly stretched his wings.
I am interested in how the intended design and function of his colourful attire, that he was born with and is part of his body, is suddenly inverted once he was domesticated and homed in an environment alien to his own. One could say that his owner is appropriating his attire and creating a new dynamic by introducing him to a built up suburban town. He definitely attracts attention for her as she walks down the street and is a colourful friend to be with. All three characters I have introduced have attracted attention from an audience in different ways from the underground anarchist environment of a club scene to the everyday streets of a suburban town.
Croydon and its Banksy moment…
Croydon is currently experiencing a huge transformation and a lot of pressure has been placed on its persona, creating a new and attractive identity for the town that is more in keeping with recent developments and plans for its future. To kick start such plans, a few doses of hype have been added into the mix, the most recent being the arrival of the graffiti artist Banksy with his pop-up shop called Gross Domestic Product situated not far from the McDonalds where Mr Mango spread his wings. The title of the installation cleverly plays with the economic phrase that describes the measure of the total value of goods produced and services provided in a country during one year. Static objects with no real use or purpose on display in a dummy shop pulled large crowds, not only locals but visitors from far and wide as well as collectors flying in from the USA to shop at Frieze London.
In comparison to the more heartfelt performers I have mentioned above who conceal their identities behind their dress and stage names we have another artist with a more calculated mask. It is incredible how much hype was created by an artist who’s real identity remains unknown as he hides behind his brand which strategically makes him more famous as people are intrigued by mystery and again Banksy is playing a game with us and Croydon. It is a perfect excuse to demonstrate how the public are perhaps easily pleased greeted by a display that perhaps laughs at visitors by acting as an antagonizing dummy shop and in turn critiquing human behaviour.